How to Showcase Your Home
Although on paper, a prospective buyer may like a home (i.e. features, location, home type) upon entering the premises, they lack that emotional connection- the one that compels buyers to action, regardless of price. There are a number of reasons for this, but much of it has to do with the active role a staged home plays in helping a prospective buyer imagine the possibilities.
Generally speaking, a property has a range of values. With a property at the low end range, people might like the house over all, but they might see some things that they don’t like, so they aren’t willing to pay the higher price. This outcome is at the low end range of that value system. The opposite end of the spectrum is when a buyer goes in and loves what they see and are willing to pay for it.
What staging does is serves to increase the value of the property to the higher end of the value range. While value is largely dependent on a number of market variables, staging a home is a seller’s best strategy to taking charge of one of the most influential variables, and leveraging the price/value relationship. Staging is of benefit for both buyers and sellers: What home staging is going to do for sellers is to help them develop that price/value relationship.
What staging does for a buyer is help them realize the full potential of a property. Home staging does not have to be a massive investment either.
The goal is to minimize investment for maximum return. While there are a myriad of ways in which a seller can spruce up their property before going to market, Hay says that she has a list of top 100 tips for sellers, but the most
common ones are:
• Minimize furniture
• Maximize space
• Neutral colours